Your social media platforms are a space for you to brand you and your business. The information you share gives you identity and allows others to see who you are and what your business is. Utilizing these platforms in the right way can be very beneficial for your business - allowing you to build connections, clients, and a space to showcase you. These ideas are just the base. Be creative, be yourself, post regularly, and engage back with your followers and following.
Attract Your Buyers and Promote Your Listings
Share your “listing of the week” to highlight properties and generate engagement
Link to the listing search function
Integrate MLS search so buyers can click through listings to your website
Let buyers know when you will be hosting open houses / going live
Highlight price reductions
Show Sellers How You Can Help Them Find the Best Offers
Share market reports
When you help a seller close - create a post to congratulate them
Promote your best home prep content to help sellers clean, organize, and stage their homes (graphics, tips, blog - Pinterest!)
Bookmark and share helpful links that you find online that can better help sellers
Link to your sold listings page
Create SOLD posts for your social platforms
Promote Local / Neighborhood Content
Connect buyers with your neighborhood so they feel more comfortable with the surrounding area of their new home
Share event information in your local area (bonus points if you attend and share)
Highlight your favorite (the locals best) local businesses: where to dine, shop, attractions, beaches, parks etc.
Neighborhood traditions
Share local charities / organizations that you are apart of / want to spread more awareness for
Seasonal Posts
Celebrate the holidays with your virtual following - by wishing them a happy celebration for each holiday
Collaborating with a local business for a holiday event - share, share, share!
Share local holiday event pages
Make It Personal - We are Humans!
Share a funny real estate story
Share your personal behind the scenes
About you | Your family | Pets | What do you like to do with your free time
Post photos from events you attend / holiday parties / networking meetings etc.
Posting real estate tips
Share motivational quotes, sayings, videos, your own personal slogan
Your open house / closing ideas
Tips
Create polls for engagement on your social media
Home Improvement Tips
Staging Tips
DIY Projects - Pinterest sharing
Home inspiration
Decor ideas
Low budget ideas
Link to the latest real estate news / trends
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